“Gartner predicts that by 2017, 50 percent of IoT solutions (typically a product combined with a service) will originate in startups that are less than three years old” - Source
If you noticed that most IoT companies came from startups such as the ones that introduced their early products through Kickstarter crowdfunding. Only recently, we can see bigger companies like Apple, Samsung, Google are developing IoT solutions. But who are their customers? I believed the customers are the early adopters.
Who are the early adopters? Are you one of them?
But who are these early adopters? Early adopters are larger group at 13.5 percent of the population. Early adopters are well-known opinion leaders. Because of their leadership, early adopters command attention and respect, and they function as cross-pollinators. Like bees fertilize flowers by bringing pollen from one flower to another, early adopters spread new ideas from innovators to others. IoT requires these opinion leaders to spur the industry.
IoT startups are the innovators - they are the evangelists and the believers. They will take whatever risks to be the leaders in this new business. The more reasons we can also see the early customers are also the ones that wanted to be the first mover of the industry that adopt such solutions even though they know the IoT solutions might not be 100% perfect. They are willing to take the risk of an 80% matured product. That's the price if one wants to become an early adopter.
Begin by bringing on board the opinion leaders—the adventurous innovators who spearhead new practices—and the early adopters, who are not far behind. Encourage the opinion leaders to mobilize the majority of staff—the early and late majorities—to understand and adopt the new practice or set of practices.
The early adopters are known to be revolutionist, evangelist, futurist and visionary. Bring them to the IoT industry and we will see IoT become a reality. Nurture the startups because they are poised to shape the future of the Internet of Things.
[Originally published in LinkedIn - “Who Are the Early Adopters of Internet of Things (IoT)?”]
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